STORYTELLING & COMMUNICATIONS
As a creative empath genuinely fascinated by people, storytelling comes naturally to me. I strive to tell stories beyond pure marketing value—pieces that connect across difference and are as powerful internally as they are externally. In my roles at the nonprofit Hot Bread Kitchen and fast casual restaurant group Dig, I’ve been tasked with crafting mission-aligned communications across different audiences—customers, clients, board members, and staff—and pride myself on communication that gets the message across in an empowering, genuine way.
nonprofit content strategy
Hot Bread Kitchen is a nonprofit whose mission is to create economic opportunity through careers in food for women, immigrants, and people of color. Centering the clients as heroes, I created a brand strategy highlighting the clients Hot Bread Kitchen has worked with for use across team needs (development, marketing, and programs) utilizing print collateral, email marketing, longform content, and social media.
HOT BREAD KITCHEN SOCIAL MEDIA SAMPLES
DIG INN “DIG-ISMS”
Content and storytelling is more than copywriting. At restaurant startup Dig Inn, I worked with the Restaurant Operations and People & Culture team on iterative processes for behavioral group interviews, restaurant orientation, training journey, and employee recognition. In tandem, I worked with an internal group of stakeholders including the CEO and Executive Chef to conceptualize and copywrite Dig Inn’s core values.